In today's musicians world there is a unique opportunity to succeed where others have failed! Why would you need or even want a Label? After all, the world is your Oyster.
An unfledged artist today has a variety of tools and opportunities for global distribution, unlimited promotional opportunities and so many new methods of getting their music in front of people from all over the world. So stop worrying about the music industry and just focus on what you do best, your music. Then keep in touch with your fledgling fan base. It will grow even if you just spread news about your new music or gigs. Just don't keep updating your profile every five minutes with the same message.
Every musician is a creative being and you can find all the tools you need to make yourself successful. Let's prove it, just search for 'Fred' in Google. Follow the link and turn down the sound. Seriously, turn down the sound! I'm not going to comment on the content, but he plainly does NOT have any musical talent. But the point here is to just look at the figures. His Youtube channel has been running since October 2005, it now has over 2 million subscribers, over 110 million channel views and over 700 million upload views. That is an average of over 30,000 views or plays per day over six years. There's a lot you can learn from 'Fred'. For instance, he's started merchandising as well, you can do the maths, simple sales average of 1% based on his daily viewers.
With figures like that and if he had a few ounces of musical talent, there's no doubt that he would have been signed by a Label. Now tell me, what aspiring musician would not want to have numbers like that? In fact, that's probably a higher number of plays than some of the top names in the industry have achieved over the same period.
These figures are only taken from Youtube, when you look at the number of sites available to musicians, you can then begin to grasp the power of the tools that are out there and available for you to use.
Whatever style of music is your scene, there is a market for you. But be aware, that there are also millions of similar singer/songwriters out there too. What makes you stand out from the crowd? What is your unique selling point (USP)? Discover that and you will be hitting some serious numbers too!
An unfledged artist today has a variety of tools and opportunities for global distribution, unlimited promotional opportunities and so many new methods of getting their music in front of people from all over the world. So stop worrying about the music industry and just focus on what you do best, your music. Then keep in touch with your fledgling fan base. It will grow even if you just spread news about your new music or gigs. Just don't keep updating your profile every five minutes with the same message.
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| Social Media - the best route to expand your fan base! |
With figures like that and if he had a few ounces of musical talent, there's no doubt that he would have been signed by a Label. Now tell me, what aspiring musician would not want to have numbers like that? In fact, that's probably a higher number of plays than some of the top names in the industry have achieved over the same period.
These figures are only taken from Youtube, when you look at the number of sites available to musicians, you can then begin to grasp the power of the tools that are out there and available for you to use.
Whatever style of music is your scene, there is a market for you. But be aware, that there are also millions of similar singer/songwriters out there too. What makes you stand out from the crowd? What is your unique selling point (USP)? Discover that and you will be hitting some serious numbers too!
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